Research: August 2008 Archives
This post was originally an article for Avenue A | Razorfish clients across the country and around the world. Ray Velez and Jesse Pickard coauthored this piece with me.
The explosive growth of social networks across all age demographics is largely because of our social graphs. It’s the mapping of who is connected to whom within a network of peers. And as a result, people are increasingly surfing the social networks and the broader web through the context of their friends and acquaintances—what those friends talk about, what they recommend, and what they consider to be relevant.
Two years ago, this online behavior was not that common online. That’s changing now. According to a Fast Company magazine article, the affect of the social graph on marketing is going to be even greater than that of radio, the telegraph, or television. We tend to agree.
Continue reading A New Frontier of Social Influence: Portable Social Graphs.
The SXSW Interactive Panel Picker is now open. I've submitted a proposal and if you think its interesting, please vote for me. Here are the proposal details and the link to my entry. For some theorists, this is the biggest deal since radio. How can and how will the largest brands in the world harness social influence via portable social graphs? With primary research into social influence behavior and big brand case studies, this presentation will make your head spin.
Cast your vote if this sounds interesting. I need all the help I can get. And just kidding about the taxes. Also support the other Avenue A | Razorfish submissions.