Culture: July 2008 Archives

Interview at Marketing Voices on Peer Influence

By Shiv Singh on July 19, 2008 3:37 PM | | Comments (0) | TrackBacks (0)
I was interviewed by Jennifer Jones at Marketing Voices on Social Influence Marketing recently. You can view the video clip below. 



I delve into how marketers should best use peer influence to their advantage and where I have seen peer influencers have the greatest impact.

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