Consumer Trends: August 2010 Archives
Very telling. Is your brand on top of this? It is no surprise everyone is panicking about social networking and online gaming but it is fascinating that online games have overtaken email as the second most heavily used sector accounting for 10% of all online time versus 8.3% for email.
The question is are you worried about the "Other" category and do you even know what it is? What your consumers are doing with that time and whether your competitors are reaching them there? My guess is probably not.
For a deeper analysis visit the Nielsen blog.
