About
Summary
Shiv is a recognized digital marketer who focuses on how the very definition of branding is changing thanks to the evolution of digital communications and social media. In September 2009, he was recognized by Ad Age as a Media Maven and was featured on the publication's cover. He is also author of the book, "Social Media Marketing for Dummies." While he spends most of his time advising clients at Razorfish, he is also avialable for select speaking engagements.
Professional Role
Shiv has been with Razorfish (one of the largest interactive agencies in the world and part of Publicis Worldwide) since 1999. Prior to that he ran a small web devleopment company. He has led digital strategy, user experience and social media teams in its Boston, New York, San Francisco and London offices. As the company's VP & Global Social Media Lead, Shiv now helps the agency introduce its clients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Mercedes Benz, Novartis and Victoria Secret to social influence marketing- or, how to incorporate social media and social technologies to support marketing and business objectives. His role also includes capability development, developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.
Speaking & Publishing
Shiv has been published widely, and he has spoken or keynoted conferences such as Digital Book World, South by Southwest Interactive, Web 2.0 (New York), the Direct Marketing Association's Leader's Forum, OMMA Global, O'Reilly Graphing Social Patterns, the Advertising Research Foundation Annual Summit and Digiday Social. He is the author of Social Media Marketing for Dummies and has also been quoted in the Wall Street Journal, Reuters, Associated Press, Ad Age, Adweek and several other noted publications discussing digital strategy and social influence marketing.
Education
He holds a BS in Information Systems from Babson College, and an MSc (Research) from the London School of Economics & Political Science where he focused on social network theory.
Shiv is also the Co-Publisher of Sommelier India Wine Magazine. India's first and only wine magazine for Indians around the world who enjoy wine. For speaking engagements, email Shiv at shivsingh@gmail.com
Shiv is a recognized digital marketer who focuses on how the very definition of branding is changing thanks to the evolution of digital communications and social media. In September 2009, he was recognized by Ad Age as a Media Maven and was featured on the publication's cover. He is also author of the book, "Social Media Marketing for Dummies." While he spends most of his time advising clients at Razorfish, he is also avialable for select speaking engagements.
Professional Role
Shiv has been with Razorfish (one of the largest interactive agencies in the world and part of Publicis Worldwide) since 1999. Prior to that he ran a small web devleopment company. He has led digital strategy, user experience and social media teams in its Boston, New York, San Francisco and London offices. As the company's VP & Global Social Media Lead, Shiv now helps the agency introduce its clients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Mercedes Benz, Novartis and Victoria Secret to social influence marketing- or, how to incorporate social media and social technologies to support marketing and business objectives. His role also includes capability development, developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.
Speaking & Publishing
Shiv has been published widely, and he has spoken or keynoted conferences such as Digital Book World, South by Southwest Interactive, Web 2.0 (New York), the Direct Marketing Association's Leader's Forum, OMMA Global, O'Reilly Graphing Social Patterns, the Advertising Research Foundation Annual Summit and Digiday Social. He is the author of Social Media Marketing for Dummies and has also been quoted in the Wall Street Journal, Reuters, Associated Press, Ad Age, Adweek and several other noted publications discussing digital strategy and social influence marketing.
Education
He holds a BS in Information Systems from Babson College, and an MSc (Research) from the London School of Economics & Political Science where he focused on social network theory.
Shiv is also the Co-Publisher of Sommelier India Wine Magazine. India's first and only wine magazine for Indians around the world who enjoy wine. For speaking engagements, email Shiv at shivsingh@gmail.com
