About Shiv Singh

Summary
Shiv is a recognized marketer who helps brands transform with the rise of digital. He has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover. The award winning work done by his teams and him have been recognized by leading industry and consumer publications from Fortune Magazine and Adweek to Forbes and The Harvard Business Review. As the Global Head of Digital for PepsiCo Beverages (across paid, owned and earned media) he is responsible for all digital engagement across brand marketing, shopper marketing and foodservice marketing. He is also leading the company's foray into real-time marketing and is playing an instrumental role in establishing new consumer insights and measurement methodologies for the business along with new forms of transmedia consumer engagement.

Prior to PepsiCo Shiv worked at Vivaki and Razorfish Inc for over twelve years in their New York, London and San Francisco offices serving in his last role there as the Global Social Media Lead. During his tenure there, he worked with companies like Mercedez Benz, Philip Morris International, Citigroup, Microsoft, Victoria Secret and Ford Motor Company.

Shiv is the author of the book, "Social Media Marketing for Dummies" and has written for the Harvard Business Review online, Ad Age magazine, Mashable and other publications. He has also served on the Grand Jury of The Effies Worldwide among other global marketing award juries. He sits on the advisory board of Buddy Media and a few startups currently in stealth mode. He got his Bachelors in Business Adminstration from Babson College and his MSc. from the London School of Economics.

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