About Shiv
Summary
Shiv is a recognized digital marketer who focuses on how brands are being forced to transform with the evolution of digital communications and social media. In September 2009, he was recognized by Ad Age as a Media Maven and was featured on the publication's cover. He is also author of the book, "Social Media Marketing for Dummies." While he spends most of his time as the Head of Digital for PepsiCo Beverages (across paid, owned and earned media), he is also available for select speaking engagements.
Professional Role
Shiv has been with PepsiCo since July 1st, 2010 where he is responsible for digital in its beverages business. Prior to that he worked at Razorfish for over eleven years (one of the largest interactive agencies in the world and part of Publicis Worldwide). Before that he ran a small web devleopment company based in Boston.
At Razorfish, he led digital strategy, user experience and social media teams in its Boston, New York, San Francisco and London offices. As the company's VP & Global Social Media Lead, Shiv he helped the agency introduce its clients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Mercedes Benz USA, Novartis and Victoria Secret to social influence marketing- or, how to incorporate social media and social technologies to support marketing and business objectives. He also had group wide responsiblities in the realm of social media. Most recently, he was instrumental in Razorfish’s role as incubation partner for Bundle, a financial social media start-up. At Razorfish, his role also included capability development, developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.
Speaking & Publishing
Shiv has been published widely, and he has spoken or keynoted conferences such as Digital Book World, the Online Publishers Association Annual Summit, South by Southwest Interactive, Web 2.0 (New York), the Direct Marketing Association's Leader's Forum, OMMA Global, O'Reilly Graphing Social Patterns, the Advertising Research Foundation Annual Summit and The Big Money Untethered Conference.
He is the author of Social Media Marketing for Dummies, a guest columnist at Mashable and has also been quoted in the Wall Street Journal, Reuters, Associated Press, Ad Age, Adweek, USA Today and several other noted publications discussing digital strategy and social influence marketing.
2010 Recent Speaking Engagements
Online Publishers Association Annual Summit, Jan 22
Digital Book World Conference, NY, Jan 26 (Keynote)
AlwaysOn Media Conference, NY, Feb 3
OMMA Metrics & Measurement Panel, NY, Feb 24
SXSW Panel on Extending the Brand thru Apps, Austin, March 13
Social Media Advertising Council Panel, NY, April 7
FutureMidwest Conference, Detroit, April 16
Holiday 2010: Retail Industry Panel, NY, May 6
Asia Online Travel Leaders’ Retreat Phuket, May 20 (Keynote)
MARCOM Fair/Conference, Amsterdam June 3 (Keynote)
Effie Competition: Grand Jury, NY, June 8
OMMA Publish: Panel participation, NY, June 16
The Big Money Untethered Conference, NY, June 17
Upcoming Speaking Engagements
For speaking engagements, email Shiv at shivsingh@gmail.com
Shiv is a recognized digital marketer who focuses on how brands are being forced to transform with the evolution of digital communications and social media. In September 2009, he was recognized by Ad Age as a Media Maven and was featured on the publication's cover. He is also author of the book, "Social Media Marketing for Dummies." While he spends most of his time as the Head of Digital for PepsiCo Beverages (across paid, owned and earned media), he is also available for select speaking engagements.
Professional Role
Shiv has been with PepsiCo since July 1st, 2010 where he is responsible for digital in its beverages business. Prior to that he worked at Razorfish for over eleven years (one of the largest interactive agencies in the world and part of Publicis Worldwide). Before that he ran a small web devleopment company based in Boston.
At Razorfish, he led digital strategy, user experience and social media teams in its Boston, New York, San Francisco and London offices. As the company's VP & Global Social Media Lead, Shiv he helped the agency introduce its clients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Mercedes Benz USA, Novartis and Victoria Secret to social influence marketing- or, how to incorporate social media and social technologies to support marketing and business objectives. He also had group wide responsiblities in the realm of social media. Most recently, he was instrumental in Razorfish’s role as incubation partner for Bundle, a financial social media start-up. At Razorfish, his role also included capability development, developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.
Speaking & Publishing
Shiv has been published widely, and he has spoken or keynoted conferences such as Digital Book World, the Online Publishers Association Annual Summit, South by Southwest Interactive, Web 2.0 (New York), the Direct Marketing Association's Leader's Forum, OMMA Global, O'Reilly Graphing Social Patterns, the Advertising Research Foundation Annual Summit and The Big Money Untethered Conference.
He is the author of Social Media Marketing for Dummies, a guest columnist at Mashable and has also been quoted in the Wall Street Journal, Reuters, Associated Press, Ad Age, Adweek, USA Today and several other noted publications discussing digital strategy and social influence marketing.
2010 Recent Speaking Engagements
Online Publishers Association Annual Summit, Jan 22
Digital Book World Conference, NY, Jan 26 (Keynote)
AlwaysOn Media Conference, NY, Feb 3
OMMA Metrics & Measurement Panel, NY, Feb 24
SXSW Panel on Extending the Brand thru Apps, Austin, March 13
Social Media Advertising Council Panel, NY, April 7
FutureMidwest Conference, Detroit, April 16
Holiday 2010: Retail Industry Panel, NY, May 6
Asia Online Travel Leaders’ Retreat Phuket, May 20 (Keynote)
MARCOM Fair/Conference, Amsterdam June 3 (Keynote)
Effie Competition: Grand Jury, NY, June 8
OMMA Publish: Panel participation, NY, June 16
The Big Money Untethered Conference, NY, June 17
Upcoming Speaking Engagements
For speaking engagements, email Shiv at shivsingh@gmail.com
Shiv holds a BS in Information Systems & Creative Writing from Babson College, and an MSc (Research) from the London School of Economics & Political Science where he focused on social network theory.
Shiv is also the Co-Publisher of Sommelier India Wine Magazine. India's first and only wine magazine for Indians around the world who enjoy wine.
Disclaimer
The views expressed on this blog are Shiv's own and do not necessarily reflect those of PepsiCo or any other corporate entity.
