Still, social data's great benefit to marketers and advertisers is that it doesn't come from a set of biased survey questions. It is information that is volunteered, and that's something that keeps marketers up at night. Shiv Singh, vice president of social media at Razorfish said, "We're all very excited about social data. I talk to my wife about it on weekends, and she falls asleep, but I keep talking."
Shiv Singh: October 2009 Archives
I was quoted in the Wall Street Journal last week discussing MySpace's efforts to win back its audiences, spur engagement and attract new advertisers. They definitely do have an uphill task though I'd warn you not to write them off too quickly. The traffic drops that they're seeing aren't that dramatic and they need more time to show that their more entertainment centric strategy is going to work. Here's the quote:
MySpace lost its way over the years as it got caught up in a race with Facebook, launched disparate initiatives and let technology and new-product developments lag, ad executives say.
Those missteps cost MySpace much of its buzz on Madison Avenue, says Shiv Singh, vice president and global social-media head at Razorfish, the digital-ad agency owned by Publicis Groupe."Marketers want to align their brands with the newest and the greatest. Currently, that is Facebook and Twitter," Mr. Singh says."Hardly a day goes by without a client asking me, 'What should I do with Facebook?' I don't get anywhere near as many questions about MySpace," he adds.
Mary Meeker's Internet Presentation 2009
book! And don't be turned off by the fact that its titled Social Media Marketing for Dummies. That just means it has a lot of thought provoking, strategic concepts explained in simple, easy to digest and practical terms. It does not mean that its for dummies.
Recently a slide deck of his was recognized by Businessweek as the World's Best Presentation of 2009. Go Dan! Here's the deck and it is a perfect example of how to communicate important business concepts visually.
Incidentally, Dan gave me some great advice on book writing when I was just starting work on my book. Advice that made a big difference!