Add Organ Donor Status to FB Profile. Brilliant.

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Today Facebook is urging its US members (roughly 161 million of them) to add their donor status to their Facebook profiles according to the NY Times. There are around 7,000 patients waiting organ transplants. In addition to encouraging Facebook members to add their donor status, the company is also encouraging everyone to list their birth dates and schools to further create peer pressure to further push people to add their names to the rolls of registered organ donors.

I couldn't be more impressed with the initiative. It's been done on a smaller scale by other companies on the platform but Facebook is scaling it up. It's an imaginative idea and something only Facebook can do in a uniquely Facebook way on mass scale. Uniquely Facebook in how the social networking site is depending upon peer influence to spur action among millions of people. Best of all it takes very little effort by anyone for this to happen. More companies should think this way. It's a lot easier (and less expensive) to make a change, to positively impact the world around you than you may often realize.

As a tiny show of support, for the first 10 people that do this and tweet or DM me a pic of their Facebook profiles showing that they've done so, I'm going to send a free copy of Social Media Marketing Dummies to them (second edition which just came out)

Follow me on Twitter (@shivsingh) for more insights on digital strategy and social media.


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