Physio-Digital + Cause + Shopper Marketing


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Probably one of the most exciting parts of working at PepsiCo Beverages is in seeing the physical and digital worlds come together especially as the whole cause marketing space gets more directly integrated with brand marketing. This PepsiCo 7-Eleven program is a perfect example of that and one that I find to be awesome.


For every 20 oz. Pepsi product bought from 7-Eleven, we will donate five cents to the good cause. If the person also checks in using Facebook Places, we will double that donation. Feeding America provides emergency food assistance to those who are food insecure. Its network of food banks supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. The program is being promoted both in-store and online, with case cards on Pepsi end-caps, and advertising on Facebook and participating food bank websites.



Follow me on Twitter (@shivsingh) for more insights on digital strategy and social media.

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