Viral Media and the Bored at Work Network

Published on August 15, 2010 1:01 AM | Permalink | Comments () |

Here's Jonah's recent presentation on viral media. Definitely worth a scan. He's the founder of Buzzfeed and is someone who shares my "impression plus" philosophy. More on that in this Adweek story, "The Science of Sharing" which quotes me explaining that the future of display advertising has to do with publishers that provide not just the best ROI on impressions but the most shares too.

Jonah's concept is simple - people are bored at work and they're the ones who share. You've got to create content for them.

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Viral Media and the Bored at Work Network

Here's Jonah's recent presentation on viral media. Definitely worth a scan. He's the founder of Buzzfeed and is someone who shares my \"impression plus\" philosophy. More on that in this Adweek story, \"The Science of Sharing\" which quotes me explaining that the future of display advertising has to do with publishers that provide not just the best ROI on impressions but the most shares too.

Jonah's concept is simple - people are bored at work and they're the ones who share. You've got to create content for them.