The 8 + 2 Success Criteria For Facebook Page Marketing
Don't miss Jeremiah's report on Facebook Success Factors (embedded below). It is a great read. He references a blog post of mine on how Facebook is suffering from the micro-site syndrome in it as well. In the report Jeremiah explains that nearly half of all brands reviewed fell short in how they're leveraging Facebook's social features.
The success factors established for brands participating in Facebook include - setting community expectations, providing cohesive branding, being up to date, living authentically, participating in the dialog, enabling peer to peer interactions, fostering dialog and soliciting calls to action.
I'd like to take the liberty of adding two behind the scenes success factors - establishing objectives and being clear about how the Facebook effort fits and works with the broader digital ecosystem of the brand. The full report is embedded below.
Follow me on Twitter (@shivsingh) for more insights on digital strategy and social media.
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