Prepare your teams for a Social World
If your organization is not up to speed on social media, you're probably going to find yourself in trouble a year or two from now. Trust me you just are. You'll find yourself leading an organization that is not listening to its customers, that isn't developing or executing on the best product and marketing ideas and isn't attracting and retaining the best talent. What's more you'll find yourself wasting lots of money in paid dollar investments. You might feel that this doesn't apply to you. After all, you're probably on Facebook and Twitter and you might have even heard about Facebook Open Graph. But is that all there is to the social phenomena? No there's a lot more to it. For example, do you know the difference between expert, referent and positional influencers and how to reach them at each stage of the marketing funnel? Do you know what a social voice is and why it is important? Or what it means to take social influence marketing to your website or to develop a mobile strategy around it? These are some of the questions to ask yourself and your teams. And it is not enough for you to be up to speed on social influence marketing, your whole organization needs to as well. I've discovered in the last few months some companies are buying my book in bulk for their employees. Whether it is my book (Social Media Marketing for Dummies) or another, it may not be a bad idea to treat your teams to a free copy to show that you're serious about social and so should they be.
Follow me on Twitter (@shivsingh) for more insights on digital strategy and social media.
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