Can online ads be two-thirds of all media spend?
If you've wondered why the Internet is hot and continues to still be, this chart says it all. Advertising dollars are moving online in a big way. Why does that matter? Because these dollars fund all kinds of innovation and directly reflect the fact that people are spending more time online and are making decisions of all kinds online too. In the last decade the Internet has gone from 0 to 5% of all advertising spend. According to Union Square Ventures partner Fred Wilson, he can see this percentage becoming two-thirds of all advertising spend as TV and radio become audio on the Internet and video online. Do you agree? The chart is courtesy Silicon Alley Insider.
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