The Future of Social Influence Marketing

I was interviewed by Demand Media recently on the future of social marketing. Below is an excerpt from the interview and a link to the full post. In this interview I touched on the role of influencers in marketing, definitions of engagement, social measurement and what social influence marketing will look like in 2015.

I believe we're moving to a post digital age where separating digital from the offline world will get increasingly harder. Social programs will reflect more real world field marketing and guerrilla marketing programs as what people do online will be a reflection of what they're doing in their physical worlds. In a sense, the digital space won't be something separate that people go to and participate there.

Rather, it will be a direct reflection of what's going on in the physical world in the moment and in the location that the person is and with whatever community he is participating in. I think augmented reality is going to be big but largely because it connects us to the physical world and provides meaningful context. SIM will be filtered through location aware applications that sit in the context of augmented reality. We will also be using technology less and it will be more invisible. But we will definitely be depending on our peers and social influencers for advice more than ever. Just the locations of influence will change.

You can read the full interview here. Adam Weinroth from Demand Media interviewed me for this. You may want to read the interview with the Twitter product manager too. Its interesting.