Authentic and Transparent: Shell Helix

Published on April 28, 2010 4:25 PM | Permalink | Comments () |

Another meaning to the word "transparency" over here. We often forget that advancements in technology provides new ways for brands to tell their own stories. To make the case to consumers as to why their product is special. I can't imagine how much this cost but the clip is very convincing.

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Authentic and Transparent: Shell Helix

Another meaning to the word \"transparency\" over here. We often forget that advancements in technology provides new ways for brands to tell their own stories. To make the case to consumers as to why their product is special. I can't imagine how much this cost but the clip is very convincing.