Digital Media takes over Print. What this means

Now it is hard not to share these statistics without at least commenting on the challenges that traditional publishers face. I like to believe that this shift does not mean that print is dead by any means. Rather the measurability of online media and the maturing of it as an advertising medium is driving the increased spending. Furthermore, the interactivity that comes with social media and the ability to build deeper relationships with customers (beyond the actual ad unit) is heavily influencing how marketers allocate their budgets. Not to mention that some advertisers may feel they are getting better value for money too.

I believe print will always have an important place. We do still like magazines even if we don't like paying for them. After all, it is the print publications that do a lot to build their digital brands too. Nevertheless, it is a watershed moment. I do wonder how much money has moved away from traditional publishers to new digital only publishers. It is one thing if the $$ is going from Wired Magazine's print edition to its online version. It is something else if a lot of that money is going to the likes of Gizmodo who don't have any print equivalents.