Digital Agencies get back to Business

Few people know that I spent a lot of time last year working with a client to help launch a new business, develop its first product and market it. That business was Bundle Corporation and their first product launched at the end of January. So much time on it that for a while I worried my son's first word would be "Bundle"!

It has been an exhilarating experience working in a semi-startup environment (the company was incubated within Razorfish with the idea originating out of Citibank) and running the product and marketing functions while the company extended its management team. Being deeply involved in all parts of the business from concept to testing working with some incredibly talented leaders both on the Bundle Corporation and the Razorfish side made it very special.

With the first product out (not surprisingly it is social to the core embodying many of the core principles that I advocate everyday) and a story in Adweek that talks of the Razorfish relationship, I can discuss this work more now. Watch the space as I peal the onion and discuss the fascinating social product that Bundle is. I'll also discuss how agencies like Razorfish are providing digital business transformation services with Chief Innovation Officers and Chief Executive Officers as our core clients. More to come. And in the meantime, read the Fast Company coverage of Bundle and watch Robert Scoble's interview with the CEO of Bundle.