Social Media Marketing Rules of the Road
Marketing through social media platforms isn't quite the same as traditional marketing. Here are some golden rules from my book's cheat sheet that can help you conduct a successful social media marketing campaign:
- Make sure you give your customers something valuable because they'd much rather spend the time talking to each other about their passions than engaging with you.
- Recognize that different types of influencers play varying roles at different points in the marketing funnel. Do the research to know who is influencing your customers and where.
- Tie together all your strategies across the social media platforms. Think about how all your social programs can work together harmoniously.
- Make your customers brand advocates and partners in your business. Give them the opportunity to impact not just marketing but product development, customer service, and innovations, too.
- Develop your authentic social voice for the social media platforms. And make your brand a social brand.
Do you agree with these. Are there others that you'd like to add? The complete explanations along with the strategies and tactics for executing against these are explained in the book.
Follow me on Twitter (@shivsingh) for more insights on digital strategy and social media.
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