Facebook growing up. Advertisers to fall in love
For a long time I believed that Facebook was moving too slowly in addressing the needs of marketers. The pages for brands was but a rudimentary step in the right direction and the analytics behind the pages were simplistic at best. I'm excited to see that it is changing now and I believe that marketers are going to flock to Facebook (and with their dollars) and not just because of the huge user base but increasingly because of the specific advertising products and analytics that the platform is offering. In a sense Facebook is truly entering the marketing world now.
One small example, of this is how they're testing the ability to show case impressions and clicks. This is hugely valuable for both marketers and individuals alike. Big brand and personal brands (meaning you as an individual) care about this and I believe it'll spur even greater use of the Facebook fan pages and the newsfeed. What is especially interesting is if this information is made completely transparent as the image above seems to imply. The next step to telling you the number of impressions and clicks that a post has gotten is to tell you the number of people that have purchased the product. As e-commerce rolls out across the Facebook landscape, I can see that being a metric included as well. And knowing the number of people who have purchased a product (as a percentage of impressions and clicks about it), will be a huge influencer for purchases. Photograph and inspiration for this post is courtesy Loic Le Meur.
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