10 Most Tweeted Brands of the Week. Love it
I absolutely love the new Ad Age 10 Most Tweeted Brands of the Week list. Now of course, there are risks that some brands may try to game the system but I think that's unlikely. They're so focused on getting tweeted among their consumers that they probably won't try too hard to game the rankings itself. This week the Super Bowl and Google Buzz led the pack though I'm certain next week it'll be someone else. What's nice about this list is it not only tells us which brands are talked about the most but gives us a pop culture snapshot too in a similar fashion to Twitter Trends.
The list uses a loose definition of brand to include Valentine's Day and movies like "MNIK" which stands for "My Name is Khan" (who knew!). For me most interesting would be the brands that do well even if they're not being launched that week whether as movies or products (Apple's iPad ranks high up there). Those are the brands that are succeeding on an ongoing basis. I suppose for them a deeper metric is the SIM Score which is the relative health of the brand versus its closest competitors across the social web.
Follow me on Twitter (@shivsingh) for more insights on digital strategy and social media.
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