Engaging Readers in the Digital Age. Keynote
I was invited to keynote the Digital Book World Conference this week. Held in New York this conference was for book publishers large and small who are navigating the digital space.
I focused on social media and how social influence marketing is forcing these publishers is to rethink their value chain and their position as B2B companies. My hypothesis - they need to become B2C players as well.
Let me know what you think. The book publishing space is undergoing a sea changing (similar to the newspaper industry) and I feel my recommendations may help.
Follow me on Twitter (@shivsingh) for more insights on digital strategy and social media.
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