Social Analytics Lifecycle. Helpful framework

Published on December 16, 2009 3:58 PM | Permalink | Comments () |

I just stumbled upon a nice framework for thinking about social influence marketing and how it impacts an organization in its many incarnations. This one comes from Ken Burbary who's doing some great thinking in the social media space. He's also one of the organizers behind the Module 2010 Digital Conference. Click the image to view a larger version of it.

I like that it starts with the social web, includes analysis, data segmentation, strategy (which is missed too often) and then leads to execution through a department lens. Probably the only addition I would add is consumer and influencer insights as an input.