Don't be embarrassed about being a Dummy!
A few friends have told me that they're enjoying my book but feel a little embarrassed to be carrying around a book from the Dummies series. In fact, ValleyPR's nice book review also alluded to that fact. Well, I've got two thoughts - don't be afraid to be a Dummy and keep in mind this is Un-Dummy Dummy book!The Dummies series is the number one selling book series in the world primarily because these books lets you learn a subject in a quick, easily digestible and engaging format really quickly. It is not necessarily about learning the absolute basics only. People like the books because they bring you up to speed on a topic quickly and give you the confidence that you've learnt everything you need to know.
Secondly, with this book in particular, it is probably one of the more Un-Dummy Dummy books as someone pointed out to me. What he meant was that it puts a lot of emphasis on explaining advanced, fresh and exciting social media marketing concepts in easy to understand language. In other words, its taking some very new concepts (especially around influencer types and how they matter at each point in the funnel) and makes them accessible and available. Remember,this is not a book about social media or how to use Twitter but one about the evolution of marketing with social influence across all of digital.
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