FEED: We engage with Twitter for the deals

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feed.gifFEED, The Razorfish Digital Brand Experience Report was just published. Primarily authored by @gschmitt who shares the credit for it generously, FEED focuses on how consumers are engaging with brands in an increasingly digital world. Here are my favorite findings. The full report is available here.

  • 65% of consumers report having had a digital experience that either positively or negatively changed their opinion about a brand. Yes, we all talk about social monitoring but I'd argue maybe not even enough as yet. You need to understand your consumers beyond the perspectives that they share publicly but as they interact with you digitally.

  • 73% of consumers have posted a product or brand review on a website like Amazon, Yelp, Facebook or Twitter. Talk about social influence marketing being real! The reality is that no website can exist now without enabling product reviews. Customers share their opinions and learn from each other.

  • 44% of those that follow twitter do so for exclusive deals. They're not looking for conversations from those brands. This is similar to the Fluent research and isn't surprising at all. It shows that brands have a lot of work to do.

  • And finally, 64% of consumers report making a first purchase from a brand because of a digital experience. Wow that's a huge percentage. Are you paying enough attention to your digital experience?
You can find FEED in its entirety here. Don't miss it. Its great work and if I may add, gorgeous design.

Follow me on Twitter (@shivsingh) for more insights on digital strategy and social media.


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