November 2009 Archives
This email by a co-worker was sent to everyone in the NY Razorfish office on Wednesday. As off Friday evening the book hadn't been returned! I'm flattered that the book is considered worth stealing but I do hope it'll lead to more buying and less stealing. Maybe its a sign that the book will sell well.
I was interviewed by MediaPost about my new book and discussed how its a book not just for dummies but for marketers with all levels of expertise and in organizations large and small. The interview is republished below.
My new favorite utility is the Wibya one. If you look at the footer of my blog, you'll notice the horizontal bar that makes it extremely easy to share the contents of this blog post. But more than that, it also links you to the Facebook community for my book and to my tweet streams. It is a light and easy way to share content, search the blog, connect with me on Facebook or through Twitter and get a better sense of the community. It is the glue that binds my blog to the rest of the social web.
Why is this special? Because all of a sudden, it is extremely easy for you to link your website with your community on one of the social platforms in an easy way.
FEED, The Razorfish Digital Brand Experience Report was just published. Primarily authored by @gschmitt who shares the credit for it generously, FEED focuses on how consumers are engaging with brands in an increasingly digital world. Here are my favorite findings. The full report is available here.
- 65% of consumers report having had a digital experience that either positively or negatively changed their opinion about a brand. Yes, we all talk about social monitoring but I'd argue maybe not even enough as yet. You need to understand your consumers beyond the perspectives that they share publicly but as they interact with you digitally.
- 73% of consumers have posted a product or brand review on a website like Amazon, Yelp, Facebook or Twitter. Talk about social influence marketing being real! The reality is that no website can exist now without enabling product reviews. Customers share their opinions and learn from each other.
- 44% of those that follow twitter do so for exclusive deals. They're not looking for conversations from those brands. This is similar to the Fluent research and isn't surprising at all. It shows that brands have a lot of work to do.
- And finally, 64% of consumers report making a first purchase from a brand because of a digital experience. Wow that's a huge percentage. Are you paying enough attention to your digital experience?
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