Social Influence Marketing Guidelines
In my recently launched book, I discuss the importance of creating guidelines and policies for your organization that can govern how employees speak on behalf of the company and interact in the social web more broadly. The fact that employees talk is not a bad thing but guidelines with recommendations on how to do so doesn't hurt either.
A good example of guidelines (there are many others of course) are the Razorfish Social Influence Marketing Guidelines. What I like about them and recommend for all guidelines is that they include actual examples and clearly explain when the guidelines do and do not apply. When you're creating SIM guidelines be as explicit, straightforward and example driven as you can be.
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