Buddy Media and Facebook Social Platforms
So Buddy Media has recently launched a social platform for brands allowing them to manage relationships, content, applications and tracking across key social platforms like Facebook and Twitter. Their new offering makes a lot of sense as brands (and their agencies) struggle with managing their "owned media" presence on the social platforms. It takes more hours, more dollars and more effort than we'd like.
While some of these platforms may appear expensive at first (hosted model with monthly licensing fees), they can save significant time and money over the long run. Here's a Media Post story describing the Buddy Media platform and quoting me sharing my impressions We are one of the launch partners. What excites me the most about the platforms is that it really allows brands to very quickly change their FB presence based on how customers are interacting with them. It shortens that time span significantly and can turn a Facebook Fan Page into an engagement and customer response play too.
Some of the other vendors in this space doing good work are AppSavvy, ContextOptional and Involver. They're all discussed in my book too!
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