Still, social data's great benefit to marketers and advertisers is that it doesn't come from a set of biased survey questions. It is information that is volunteered, and that's something that keeps marketers up at night. Shiv Singh, vice president of social media at Razorfish said, "We're all very excited about social data. I talk to my wife about it on weekends, and she falls asleep, but I keep talking."
WSJ, Social Data and falling asleep
As a part of Advertising Week, I was on a panel at the Social Data Summit held at the Time Warner Center here in New York. We had a great discussion about how social data can be used for marketing, re-targeting advertising, building research practices and improving display ad performance. We also touched on the privacy and freakyness factors that are important.
The panel was highlighted in the Wall Street Journal and a rather funny offhand remark of mine appeared in print. Here it is below.
Okay so maybe its time for me to take my job a little less seriously but I do enjoy talking about social data and so what if my wife falls asleep while I do. I think I'm digging myself into a deeper hole here. I better stop.
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