USA Today just ran an interesting piece on social networking and how marketers are increasingly using it to reach and engage customers. I spoke to the reporter and was quoted in it as well. Here's how the article starts:Ford Motor has high hopes for Fiesta, a popular model abroad launching in the U.S. next year. So how does it introduce the subcompact car to Americans? A massive ad blitz on TV? In-house promotions at dealers nationwide? Nope.
Some of our Razorfish clients like Levi and Intel were also mentioned. (We do a lot of digital work with Ford but weren't involved in the above program) Read the full article on the USA Today website.
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