The Gold Mine Facebook Refuses to ExploreTweet
I was interviewed by Silicon Alley Insider on Facebook and monetization recently. The results of the interview led to this story. Basically I said that Facebook has a huge monetization opportunity in all its data. Just anonymize it and package it for marketers the way brand monitoring firms do with the rest of the social web. Needless to say, the perspective was a little controversial.
Shiv says these agencies would happily pay Facebook twice as much for a rival service "I think Facebook is sitting on a gold mine," he says. Already Facebook has a free service called Lexicon, which, according to the company, "aggregates and analyzes millions of Facebook Wall posts every day to provide a searchable database of trends over time." But Shiv tells us he and his fellow marketers want a "Lexicon on Steroids."
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