Web 2.0 and the Enterprise: A Symbiotic Relationship
I spoke at the Social Networking Conference in Miami two weeks ago. My presentation w as titled "Web 2.0 and the Enterprise: A Symbiotic Relationship." As someone who's advised Fortune 1000 companies on Enterprise 2.0 strategies as well as their Social Marketing ones, I see those two worlds blurring very much.
Historically, they've been treated as two very different beasts but I believe with the consumerization of the enterprise and the portability of social graphs the walls that divide the two are breaking down. And not just that but to do one effectively, an organization will need to be practicing the other as well. View my deck from the conference and tell me whether you agree with the hypothesis.
Historically, they've been treated as two very different beasts but I believe with the consumerization of the enterprise and the portability of social graphs the walls that divide the two are breaking down. And not just that but to do one effectively, an organization will need to be practicing the other as well. View my deck from the conference and tell me whether you agree with the hypothesis.
Follow me on Twitter (@shivsingh) for more insights on digital strategy and social media.
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