Social Influence unique in 2008, topical in 2009

Last year when I first started talking about peer and anonymous influence and social influence marketing, it was new to most people. My research at the London School of Economics & Political Science had given me a fairly unique perspective on how social influence works and why it matters. It amazing how much changes in a year as the subject has become extremely topical and recognized across the board as being important to marketing. In fact, personal influence is one of Harvard Business Review's Breakthrough Top Ideas for 2009!

Take a look at this presentation from someone I met while I was down speaking at the Social Networking Conference in Miami late last week. He's exploring the different types of peer influence focusing on the details around the user experience. Good stuff.