Ning trudges along unnoticed
(Pictured above is Finance 3.0 a social network on the Ning platform. It has 18,000 members and is growing everyday). We spend a lot of our time thinking about Facebook and MySpace and how they're changing how people communicate and socialize online. Often the Ning communities get left out of these conversations even though collectively they have nearly 7 million visits a month. That's why I was psyched to see a guest piece in the NY Times by Gina Bianchini the CEO of Ning recently.
Some interesting factoids - Ning works because the two founders (Marc Andressen of Netscape fame and Bianchini) bring very different skills to the table. She's focused on advertising and finance and he on technology. The platform has approximately 600,000 networks on it on subjects ranging from Britney Spears to raw food enthusiasts. Ning expects to be hosting some 4 million social networks by 2010. Ning uses Google for its ad serving though in the future it sees itself creating its own ad network.
For more on Ning read this excellent article in Fast Company from May 2008.
Follow me on Twitter (@shivsingh) for more insights on digital strategy and social media.
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