Newsweek asked us how we'd help the Republican Party revitalize its brand with Gen Y audiences using social media. I worked with the office social media leads and the ad creative team to send some ideas their way. In support of print media, I'm no going to give the idea away here (hint its the iPhone app). Buy a copy of the magazine and see for yourself! <i>Follow up to the post - Newsweek has published the ideas only now. You can find them here.
I'm back from vacation now so expect regular blog updates once more. I hope you had a wonderful holidays.
Follow me on Twitter (@shivsingh) for more insights on digital strategy and social media.
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Shiv,
As a publisher, I really appreciate your nod to the print magazine. There is a really delicate balance - people like print for somethings and online resources for others. We need both and support from folks like you is great.
PS - Congrats on the assignment for the GOP. What a challenge.