Looking for the Pulse. Turn to Social again?Tweet
Grant Owens who's a friend of mine at Razorfish and a planner wrote a piece titled, "Looking for a Pulse Online in 2009." He's a planner who believes that there's a lot we can learn from radio. In his language, radio holds the pulse because unlike the iPods it keeps us alive, and connects us to our communities and the world around us. It's not a lonely device.
Interestingly, he explores that concept to put forth the notion that in 2009 it is technologies that have a pulse that will succeed. Those are technologies that are social but instantly reactive too. For him the technologies that have a pulse include activity feeds, micro-blogging, distributed sampling, live streaming media, data centric media devices and real time analytics. He asks companies to focus on pulse taking products this year.
I like the concept but what I find most interesting is that the first two technologies that he mentions are social applications - activity feeds and micro-blogging. Arguably, some of the others like distributed sampling also leverage crowd-sourcing an inherent social concept too. I feel that the most pulse taking technologies are the ones that are social - we're interested in each other pulses (to use that language). That's what drove the social media explosion. Something else for us to consider. Philosophies around social will take many different forms in 2009 and may not be instantly recognizable as being tied to social. That's a good thing too. What do you think?
For the other Slant articles that cover microblogging, cookies, online video advertising and email marketing click here.
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