Our Portable Social Graphs deck has been getting a lot of attention since we published it last Wednesday. Its been featured on ReadWriteWeb, Web-Strategist, The Huffington Post, MediaBistro and a bunch of other influential websites. Its been viewed by 13,002 people, embedded 90 times, favorited 142 times and has scores of tweets about it (one of the first written by Jeremiah over at Forrester). The fact that Facebook Connect has just left beta definitely made the deck more timely. We've also gotten a lot of positive direct feedback from clients, the press, peers in the industry and Facebook too. Within Razorfish, we've been discussing Facebook Connect for months on our social media list and as a result were a little surprised by all the attention the deck has gotten.
We're obviously bullish on Facebook Connect and really believe in its potential to allow for friends and family to influence each other across the web (something that's at the heart of social influence marketing). In many respects, it represents the true blurring of the social web and the mainstream web. Needless to say, every other social platform is paying close attention to Facebook Connect. LinkedIn has an API that lets websites integrate LinkedIn's social graph. Its not available to everyone but its a start nevertheless. MySpace just announced that they're formally joining the Google Friend Connect bandwagon allowing universal login. MySpaceID (as its now being called) uses the OAuth, OpenSocial and OpenID open standards. Facebook Connect is not built on open standards which is why it gets some criticism from the web community.
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Thanks for plugging all the other players in this portal social graphs game.
I think a heated battle will ensue for domination in this space, not unlike the browser wars of the 90s.
And like the 90s, I am confident a non-profit (much like mozilla foundation) will rise and start to gain marketshare on the dominant player.