Red Bull leads by example with Facebook Connect

I am extremely impressed with Red Bull's Facebook Connect efforts. Residing within Flash, it lets people within a social graph see each other's comments to blog posts. 

So when I login with my Facebook account, I see all the blog posts and then the comments by friends of mine from my Facebook social graph. What could be more useful. This allows for social influence among a peer group - among people know each other and share similar interests. I'd much rather be viewing the comments of my friends than of strangers and this allows for that. Beautiful. What's more, by encouraging me to post my comments to my Facebook profile as well, it tacitly encourages other friends to join this conversation on the Red Bull site.

We're going to see a lot more examples of Facebook Connect in the coming months. I'll be keeping an eye out for ones that really benefit users and naturally allow for social influence to take place. This one certainly seems to do so.