OMMA Global Whither Social Media Panel
A few weeks ago I spoke on a panel at OMMA Global here in New York. This main stage panel was hosted by Cathy Taylor from MediaPost and included Tom Arrix from Facebook, Bant Breen from Interpublic Group, Angela Courtin from MySpace and David Hahn from LinkedIn. View the video clip.
My key messages - look at social media as one component of a larger marketing effort. Think about how it touches every part of digital, integrate it into all your digital efforts, recognize that different tactics work at different points in the marketing funnel and most importantly focus on peer influence.
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