The Insider adopts Facebook Connect
Now I know practically nothing about CBS owned The Insider but they just started testing Facebook Connect and it works beautifully. I'm impressed. Here's what I can do.
I'm given a choice to login with my Facebook credentials and upon doing so I can see other friends who have logged in or have logged in within the last 24 hours. I can also invite other Facebook friends to the site and start conversations with them. Best of all - to join or cultivate a community on The Insider, I did not need to go through a painful registration process. I was able to carry my social graph with me.
I bet that over the next year more and more publishers will offer Facebook Connect or Friend Connect as a way to bring login credentials and social graphs to their sites. It'll get especially interesting when retailers start doing this encouraging social shopping or certainly advice giving to take place near the point of purchase. Why does this matter? Because by allowing the social influence to take place on ecommerce sites, retailers will be better mapping their site experiences to how people shop in the real world resulting in more informed and satisfied customers. For more on this, read A New Frontier of Social Influence: Portable Social Graphs.
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