Webmaster Radio interview

I was interviewed by the folks over at Webmaster Radio on the sidelines of ad:tech where I spoke. The interview covered our perspective on Social Influence Marketing - what social media means for marketers and the principles of peer influence. I also touched upon our recent AdLife announcement in it. My panel on the Long Tail of Social Media was blogged about here too. A key question that I posed to the audience is what value can and should you place on a particular conversation? Can a dollar value be placed against views of video clips or comments at the end of a blog post?