Social Media succeeding in the Enterprise
Earlier this week I was on a panel at a Churchill Club event in Silicon Valley. Hosted by Charlene Li of Forrester, the panel discussed web 2.0 in the enterprise and how social media is changing collaboration behind the firewall. On the panel with me were leaders from Best Buy, Serena Software and Oracle. Titled “From Dilbert to Dude: Succeeding with Web 2.0 Within the Enterprise” the panel discussed how grassroots social media efforts take on a life of their own as they move from being “under the desk server” initiatives to enterprise wide initiatives.
I've discussed the panel extensively over at The App Gap. The panel was also covered by InfoWorld magazine.
One interesting point that is often missed when discussing social initiatives within the enterprise is how social influence plays a role too. Peer pressure drives a lot of behavior patterns and enterprise social environments can only further those competitive traits as employees observe each other more directly.
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