OMMA Social: Building brands with Social Media
I'll be on a panel tomorrow at OMMA Social at the Yale Club here in New York. We'll be discussing how best to mine social media behavior to build brands. Consumers are doing a lot more on the web and they're having many more conversations about brands. How can a brand take advantage of that? That's what this panel will be about. David Honig, Co-founder, Media6° will be moderating and Dr. Joseph Plummer, Adjunct Professor, Columbia School of Business, Matt Jacobs, Vice President & Group Director of Strategy and Analysis, Digitas, Melissa Davies, Research Director, Healthcare, Nielsen Online and Bill Alena, Vice President Advertising/Business Development, myYearbook.com will be on the panel with me.
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