OMMA Social: Building brands with Social Media

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ommasocial.jpgI'll be on a panel tomorrow at OMMA Social at the Yale Club here in New York. We'll be discussing how best to mine social media behavior to build brands. Consumers are doing a lot more on the web and they're having many more conversations about brands. How can a brand take advantage of that? That's what this panel will be about.

David Honig, Co-founder, Media6° will be moderating and Dr. Joseph Plummer, Adjunct Professor, Columbia School of Business, Matt Jacobs, Vice President & Group Director of Strategy and Analysis, Digitas, Melissa Davies, Research Director, Healthcare, Nielsen Online and Bill Alena, Vice President Advertising/Business Development, myYearbook.com will be on the panel with me.

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This page contains a single entry by Shiv Singh published on June 22, 2008 10:46 PM.

Digital Darwinism. Is your brand digital? was the previous entry in this blog.

The Marketing Funnel Ain’t Dead: A Midyear Review of Social Influence Marketing Trends is the next entry in this blog.

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