Influencing hyper-connected customers
Is this what marketers wonder about when they try to identify those influencers? We've all been excited about influencer marketing for a long time, but we often forget that social influence marketing is slightly different. It is about recognizing that depending upon the context and the specific purchasing decisions, the influencers may differ.You can be connected to 500 people a mix of family, college friends, peers at work, acquaintances and neighbors. Who influences you the most depends upon what you're purchasing and how important or new that purchase is to you. For each of their products, marketers must understand who those local influencers are (if there are indeed generalizable patterns) and then find ways to reach them too. Otherwise, you'll just know that your customers are hyper-connected through the social networks and nothing more. This cartoon is from Hugh McLeod over at gapingvoid.
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Hahaha, this is so true.
I'm currently working with a client who is in medical services whose target market is busy physicians.
Solution: MORE TWEETS AND FACEBOOK POSTS!
Just kidding ;)