Social Influence Marketing in the Auto Industry
Another issue of the Headlight Blog is out and this time it focuses on social influence marketing. As you may remember, last month's edition covered everything green in the automotive space. Grant, Mary Butler and the team have done an excellent job again. The posts featured that are worth reading include -
- The art of talking with your customers, not at them by Ben Bloom
- The untapped power of owner communities by Jesse Pickard
- An automotive social influence marketing wish list by yours truly.
My article is published in the next post as well.
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