Office Depot gets Social InfluenceTweet
There's one obvious area where Office Depot is definitely ahead of Staples and that's in recognizing the power of social influence. Take a look at the Office Depot Planner product page above. Notice the little Facebook, Digg and del.icio.us icons? Yes, I can easily share an image of the product I'm thinking of buying on my social network or add it to my bookmark list. On clicking on the Facebook icon, a window opens asking me whether I want to post the image of the Planner to my profile or send it to a friend. See below for how this looks.
Office Depot recognizes that I'd probably need to solicit the advice of a few others when making a purchasing decision. The website makes it easier for me to harness those influences. What Office Depot does is the bare minimum, but its a start. Expect Staples and other retailers to start doing this soon too. In the case of Office Depot, I wish it let me share the product information with my LinkedIn network - they're the people who I sometimes get advice from when making office purchases.
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