Amazon starts Customer Discussions

But there's a new feature that I like too. And that's the customer discussions. They connect customers to each other to share questions, insights and views about products available on Amazon.com. In other words, they're discussion boards for each product on Amazon. What's refreshing is that Amazon recognizes that I'm not as interested in meeting people on its site as I am in finding books. So rather than design the feature a social network and encourage me to make friends, Amazon focuses on the reason that I'm on the site in the first place. To find good books to read and to learn more about them. Take a look at the guidelines to learn how Amazon thinks about these discussion boards.

If only other companies paid more attention to what we as consumers are trying to do on their websites. We'd have fewer social networks and just more relevant and useful interactive features.