Our Chicago office designed and built the recently launched uPumpItUp Community for the Crystal Light brand of Kraft foods. The site which is hosted by Mandy Moore encourages women to have conversations with like minded individuals in more personal, human and engaging ways. Women can meet up with friends, inspire each other and share good feelings by participating in positive challenges.
Are you ready to connect, express, inspire and explore? Take a look at the challenges, see how they work with the milestones and community progress bars and participate. Have no fear you won't be poked!
For Mandy Moore's take read Mandy Moore aims to inspire life balance online.
Follow me on Twitter (@shivsingh) for more insights on digital strategy and social media.
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I'm really curious to see how much longtime engagement by the community this site will have in six months and beyond. With all the famous moderators in video it feels very, very campaign-like.
Good question, Joyhannes. We're still understanding how much famous moderators can influence an online social dynamic. I haven't seen much research on this in the past.