Social network fatigue not globalTweet
For all the talk about social networking fatigue, Facebook is quickly evolving into a global phenomena. Granted its usage maybe dropping slightly here in the United States, but internationally it is growing by leaps and bounds. Andrew Harrison sent me this graph. It tells an important story.
Maybe all social networks go through an evolution. Their usage shoots up as the buzz attracts more users who in turn attracts more users themselves (the Duncan Watts phenomena). But then as Jesse Pickard stressed to me last week, some users realize that they need to return to their daily lives and can't carve out time for activity on the network. The network plateaus as the wannabes leave and the platform begins a growth phase in a new market. The cycle repeats in each market.
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