Digital Outlook Report 2008 launches!

Our 2008 Digital Outlook Report is out. Register for your free copy. Domestic advertising media billings for the agency grew to $735 million on more than 1,800 web sites in 2007, up 36 percent from 2006. Publisher web site spending slipped to 19 percent of billings, down from 24 percent in 2006. As Jeff Lanctot highlighted, customers don't live on a handful of web sites or portals anymore. Advertisers still value large sites, but they realize the web presents a seemingly endless number of advertising options.



And not just that, social influence marketing is changing the way marketers do business in 2008. Don't miss the Social Influence Marketing section in the report which includes social media trends, the six "C"s of social influence marketing, an argument for rewarding users on social networks and the social technographics profile. All the  charts from the report are on Flickr too.

Feedback has already started pouring in with Advertising Age and News.com doing pieces on the report. I'm most interested in learning what the bloggers like Rohit Bhargava, Peter Kim, John Bell, Jay Deragon, Matthew Peters, Paul Gillin, Jeremiah Owyang, Shel Israel and Brian Solis have to say about it and specifically the various social media thoughts articulated throughout the report.