Live Pillow Fights on the Web at Sheratonplay
There aren't too many examples out there of successful online marketing initiatives that take advantage of social media or at least its philosophies. One of those is from Sheraton whose brand is about bringing people together and enabling them to interact while traveling. Sheratonplay.com invites visitors from across the global to literally pick up a pillow and join a virtual live pillow fight, while simultaneously enabling them to book reservations or search travel options. It uses unique technology to combine artificial intelligence with a multi user interactive communications engine.
So pick up a pillow and go fight at Sheratonplay.com You can also splash around in the pool in realtime with others. What makes this special is that it gives you a sense that you belong to something larger. And not just that, you can have pillow fights within banner ads too - not just on the website. Not too long ago, Sheraton was one of the first corporate websites to embrace Social Media on its corporate home page. User generated reviews and photographs of the hotels from around the country are published in real time (or new real time) on Sheraton.com. Sheraton Hotels & Resorts is a client of Avenue A | Razorfish. Learn more here.
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