Avenue A l Razorfish Cited as a Leader among Interactive Marketing Agencies

Forrester Research announced today that it has cited us as a leader in its “The Forrester Wave™: Interactive Marketing Agencies, Q4 2007 (December 2007)” Forrester Research report. Along with Ogilvy Interactive, we lead the pack according to Forrester. The link takes you to the complete report. You'll find the Avenue A | Razorfish analysis here. 

This is great news for Avenue A | Razorfish (my employer) and follows on a previous report that named us as a leader in web design capabilities. Over 25 firms were researched for this report, and we did extremely well. Not only are we one of the largest interactive agencies in the world but we are among the best too!

We were cited as a leader because of the “breadth of experience with interactive marketing campaigns utilizing many different channels such as email, search, display ads, and emerging channels, as well as strong measurement and analytics capabilities.”

The report recommends us to larger companies that need digital marketing strategies that span online channels and are grounded in audience research. Some of our clients mentioned in the analysis include Levi Strauss, Carnival Cruse Lines and Washington Mutual. The report also mentioned the our dedication to studying changing online behaviors with initiatives such as the Living Lab.