New Media & Google steal advertising $$

Not surprisingly, Google has had another excellent quarter. According to Silicon Alley Insider, Google, Yahoo, AOL and Microsoft increased their share of total advertising revenue year-over-year by 4 percentage points from 22% to 26%. In Q3, this rate accelerated from 23% to 28%. Google's share alone jumped to 14% from 10% up 46% year over year. In other words, online revenue for the major four players grew by $1 billion in the third quarter with Google accounting for $700 million of that.

On a related note, Techcrunch points out that print advertising in newspapers is down $1 billion year over year while online newspaper ads are up only $135 million during the same period. Advertising is changing dramatically. Its getting harder and cheaper both at once.